El Opinador Compulsivo

Interesante artículo en The Economist sobre el futuro de los diarios de papel. Año tras año caen las ventas en las ediciones en papel y se achica la porción de la torta de publicidad que reciben. Algunos están avanzando con sus ediciones de internet, pero este vehículo no es tan rentable como las versiones de papel:

Even the most confident of newspaper bosses now agree that they will survive in the long term only if, like Schibsted, they can reinvent themselves on the internet and on other new-media platforms such as mobile phones and portable electronic devices. Most have been slow to grasp the changes affecting their industry—“remarkably, unaccountably complacent,” as Rupert Murdoch put it in a speech last year—but now they are making a big push to catch up. Internet advertising is growing rapidly for many and is beginning to offset some of the decline in print.

Newspapers' complacency is perhaps not as remarkable as Mr Murdoch suggested. In many developed countries their owners have for decades enjoyed near monopolies, fat profit margins, and returns on capital above those of other industries. In the past, newspaper companies saw little need to experiment or to change and spent little or nothing on research and development.