El más picante del mundo

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Food scientists speculate that hot chilies have an unexpected side effect that boosts their popularity. A publication of the Brooklyn Botanical Garden in New York described it this way: "When capsaicin comes into contact with the nerve endings in the tongue and mouth, pain messengers, called neurotransmitters, are sent to the brain in a panic. The brain, mistakenly perceiving that the body is in big trouble, responds by turning on the waterworks to douse the flames. The mouth salivates, the nose runs and the upper body breaks into a sweat. The heart beats faster and the natural painkiller endorphin is secreted. In other words, you get a buzz."...

..."When you eat it, it feels like dying," touts one online retailer. Even packaging the stuff is a pain. "Our workers wear goggles, face masks, head cover and protective clothing," says Ananta Saikia, whose firm is the pepper's sole exporter. "They look like astronauts."