Che de cheto

Gisele Bundchen wears him on the runway, Johnny Depp wears him around his neck, and Benicio Del Toro becomes him in the new, highly acclaimed, two-part epic film from Steven Soderbergh, Che. Ernesto "Che" Guevara, the revolutionary who helped found communist Cuba, is the celebrity that celebrities adore. And be it Madonna, Rage Against the Machine, or Jay-Z, musicians really dig Che.

It’s something that baffles Cuban jazz legend Paquito D’Rivera. “Che hated artists, so how is it possible that artists still today support the image of Che Guevara?” Turns out the rebellious icon that emblazons countless T-shirts actually enforced aesthetic and political conformity. D’Rivera explains that Che and other Cuban authorities sought to ban rock and roll and jazz.