Deme dos

¿Por qué a los hombres les gustan tanto los relojes?

Antoine Pin, managing director of LVMH's UK watch and jewellery business, points out that men's dress codes are quite limited. "Our wardrobes consist mainly of suits, shirts, sweaters and jeans, so a watch is one of the few places that you can express your personality, or the way that you are feeling," he says.

Pin also points out that the only other item that men traditionally use to express themselves, or to show off with, is their car. But the flashy car is becoming less popular: not only are cars big, expensive, environmentally unsound, dangerous and declasse, but they have another major disadvantage compared to the watch: they are parked in the garage rather than being displayed where all can see them. A watch is a Porsche that you can take to meetings – and it doesn't harm the planet either.