May 24, 2011

¿Les llega la noche a las editoriales de libros?

Lo más extraordinario de la revolución digital/de Internet es el increíble poder que le da a los consumidores:

In no other industry do producers actually wait passively to see what products are suggested to them, instead of doing market research to see what people really want to buy. Yet publishers seldom generate book ideas; instead they wait for literary agents to submit proposals. Houses decide which book to publish based on little more than a gut feeling that says, “I think we can make money selling this!”

Yet the books that publishers choose are almost entirely of zero interest to actual book-buyers.

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