Construire una balsa y me iré a marketear

Lito Nebbia se revuelve en su tumba^*. Nestlé arma un supermercado en una balsa gigante y remonta el Amazonas para hacer llegar sus productos a gente que nunca tuvo acceso antes a una leche fortificada o un chocolatín.

Nestle SA will begin sailing a supermarket barge down two Amazon river tributaries tomorrow as it competes with Unilever to reach emerging-market customers cut off from branded goods.

The world’s largest food company will send a boat with 100-square meters (1,076 square feet) of supermarket space on a journey to 18 small cities and 800,000 potential consumers on the Para and Xingu rivers in Brazil, before starting the journey again. The vessel will carry 300 different goods including chocolate, yogurt, ice cream and juices.[...]

Por supuesto, para la elíte que sabe lo que nos conviene mucho mejor que nosotros, esto es inadmisible. La perrada progre ya está en estado de alerta y movilización :

At Alternet, Michele Simon, a public health lawyer and author of Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back, calls this an "especially disgusting news item" about which "writing about it is the only way I know to release my outrage. My version of screaming from the rooftop."


Her post was tweeted approvingly by food luminaries like the New York Times' Mark Bittman and (the late) Gourmet's Ruth Reichl, who suggested that reading it would be a good way to bring one's blood to a rolling boil. [...]

Donde se ha visto que los pobres del Amazonas tengan acceso a una bolsa de Doritos ? No saben que son mucho mas felices con su dieta de verduras silvestres y la ocasional gallina ? No saben que las balsas solo hay que construirlas para ir a naufragar ?

El mundo va a ser un lugar mejor cuando estos nazis de la comida se extingan.

^*Ya se, ya se.