May 4, 2012

Young & Rubicam, se disculpa y pide retiro de la propaganda


“It has come to our attention that our agency in Argentina created an ad for the Argentine government that has deeply offended many people in the UK and around the world. We strongly condemn this work and have asked the Argentine government to pull the spot
While we don’t believe it was ever the intention of the ad’s creators to desecrate a war memorial, they behaved in a manner that is unacceptable to our company. Furthermore it is against our policy to be involved in anything that is politically motivated. In addition, this spot was also offensive to the Olympics spirit. Whatever it was the creators set out to highlight, what they produced is contrary to everything that we as a company stand for. We are deeply regretful for the pain this ad has caused and apologize to the many who have been rightly disturbed by it, as have we”.
Y&R
“It has come to our attention that our agency in Argentina created an ad for the Argentine government that has deeply offended many people in the UK and around the world. We strongly condemn this work and have asked the Argentine government to pull the spot
While we don’t believe it was ever the intention of the ad’s creators to desecrate a war memorial, they behaved in a manner that is unacceptable to our company. Furthermore it is against our policy to be involved in anything that is politically motivated. In addition, this spot was also offensive to the Olympics spirit. Whatever it was the creators set out to highlight, what they produced is contrary to everything that we as a company stand for. 

We are deeply regretful for the pain this ad has caused and apologize to the many who have been rightly disturbed by it, as have we”.

Y&R

8 comments:

  1. Sí, sí. Otros que "no sabían" lo que hacían.

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  2. Perdon Don Pero, con 10´ de diferencia publicamos lo mismo.

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  3. Lo mismo digo Hege. No podía quedar sin postear.

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  4. Un país de impresentables. No hay derecho.

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    1. WWP se va a ocupar de ponerlos en la calle y los k los van a contratar.

      Ya hay teorias conspiranoicas que esto fue una movida de UK para hacerles pisar el palito al gobierno, como si hiciera falta.

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  5. Terra :

    "Todo surge de cara a los Juegos Olímpicos. Fue presentada por un equipo de creativos de la agencia, en donde le damos mucha importancia a las ideas, y nos pareció importante trabajar en ella", explicó en conversación telefónica con Terra una fuente de Y&R, donde, bajo la dirección general creativa de Martín Mercado, le dieron forma al proyecto.

    A las Malvinas viajaron seis personas: dos camarógrafos y cuatro atletas. "Se hizo en el marco de la Maratón de las Islas. El objetivo era filmar allá y, de ahí, trabajar en consecuencia para eso. Desde que apostamos a la idea, la defendimos", le aseguró la misma fuente a Terra, y añadió: "Es más simple de lo que parece. Pensamos la idea y dijimos: 'Bueno, vamos a producirla'. Y la hicimos. Si empezamos a pensar en las consecuencias políticas o bilaterales, no podés hacer nada".

    Que empiecen a pensar en otras consecuencias, como el desempleo.

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  6. Me cuesta creer que todavía hay idiotas que creen que este gobierno tiene buenas intenciones.

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    1. Las intenciones son lo de menos. Lo importante es garcar a alguien.

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